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Why You Need a SWOT Analysis to Improve Your Business

If you want to improve your business, you need more than motivation. You need clarity. And one of the most underrated tools for gaining clarity is a SWOT analysis. It sounds corporate. It sounds like something reserved for boardrooms and MBA programs. But in reality? A SWOT analysis is one of the simplest and most […]

Why You Need a Marketing Budget for Your Business

Running a business can seem overwhelming when you have dozens of responsibilities to consider on a daily, weekly, and monthly basis. For most business owners, the idea of marketing is met with resistance, not only because they lack strategy, but because there’s a price tag attached to it. In my experience as a business consultant, […]

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